Terminology

Consumer culture

Culture and society in which individual and collective identity is constructed in material acts of economic exchange e.g. shopping

Cultural capital
The knowledge and information that informs people’s cultural consumption in a post-modern society

Hegemony
The dominant way of thinking about society and culture enforced by the ruling class.

Hyper-reality
The semiotic landscape of a society dominated by consumer culture and information technology

Ideology
A system of belief or ideas.

Multi-accentuality
The way in which meaning changes according to context and over-time.

Pastiche
To copy something without humour, irony or anything else that communicates difference

Parody
To copy something in a humorous and tongue in cheek way.

Post-modern
The collapse of the distinction between the real and simulated.

Post-modernity
A historical period in Western culture after the Second World in which society became dominated by information technology

Signifier and the signified
The basic units of semiotic analysis.

Simulacrum
A copy without an original

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